Catafy keeps the simple catalogue-link experience buyers already understand, and adds what B2B selling actually needs: OTP-locked pricing, MOQ rules, live buyer tracking and WhatsApp order automation from your own number.
No card required. Built in India for Indian B2B sellers. Zero transaction fees on every plan.
Last updated:
Recommended
Catafy is the QuickSell alternative for businesses that want a catalogue to become a real B2B sales engine — private price lists per buyer, minimum order rules, live visibility into who is browsing, and automatic order updates on WhatsApp.
Comparison
QuickSell is a well-known first step for replacing PDF forwards with a catalogue link. Many teams outgrow it when they need buyer-level pricing, access control, team seats and structured repeat ordering.
Retailers, distributors and export buyers all pay differently. Maintaining separate PDFs or telling buyers “price on request” does not scale past a dozen accounts.
A public catalogue link gets forwarded. Competitors and unverified buyers see your designs and rates with no OTP wall and no approval step.
Every order placed, dispatched and delivered message is typed manually on WhatsApp — hours a week that should be automatic and sent from your own number.
A view count tells you nothing. Wholesalers need to know which buyer opened which product, how long they stayed, and who dropped off before ordering.
Buyers verify by phone before prices appear. You approve access, assign a price list per buyer group, and shield designs with screenshot protection.
Minimum quantities per product and minimum order value are enforced when the buyer orders — not negotiated afterwards in a chat.
See which buyer is viewing which product in real time, track sessions and drop-offs, and follow up while interest is warm.
Order placed, dispatched, delivered and OTP messages go out from your own WhatsApp Business number via Whaaty — and the same events can also trigger SMS, email and app push, all configured centrally in Catafy.
Theme builder and landing page builder for your own look, self-serve custom domain with free SSL, and a white-label Android, iOS and web app.
The same products power the online catalogue, WhatsApp store, invoicing, POS counter billing and Shiprocket shipping — with bulk Excel import to get there fast.
01
There is no single “best” catalogue app — the right choice depends on who your buyers are and how they order. If you sell to retailers, dealers or institutional buyers and need control over who sees which price, Catafy is built for exactly that. If you run a consumer shop, a storefront builder may fit better. If a simple shareable catalogue is already doing the job, staying put is a valid answer too.
| Option | Best for | Consider it if |
|---|---|---|
| Catafy | B2B catalogues, wholesale ordering, dealer networks | You want private pricing, MOQ/MOA, live buyer tracking, your own theme and a branded app without a developer |
| QuickSell | Quick catalogue sharing for small sellers | Your catalogue is small, one person manages it, and buyers rarely reorder |
| Dukaan | Consumer storefronts | You sell single units to the public and want a shop, not a trade catalogue |
| Shopify | Full e-commerce brands | You need a large app ecosystem and have budget for USD plans and add-ons |
02
Most businesses do not leave a catalogue app because it stopped working. They leave because their selling process outgrew it. The first catalogue link is exciting: buyers stop asking for photos, orders arrive in a tidier format, and the WhatsApp chat calms down. Then the second phase starts — a distributor asks for a different price than a retailer, a new dealer wants access before they have been verified, and the owner wants to know which buyers actually opened last week’s collection.
That is where the gap shows up. Sharing a catalogue is a broadcast problem. Selling from a catalogue is an access, pricing and follow-up problem. A wholesaler with forty regular buyers needs to answer questions like “which price list does this buyer see?”, “what is the minimum quantity for this SKU?” and “who is viewing my new designs right now?” — and needs the answers without maintaining four separate PDF versions.
The usual triggers we hear from businesses switching to Catafy: buyer-level pricing has become a manual mess, there is no way to lock a catalogue behind OTP so competitors cannot browse it, order confirmations are still being typed by hand on WhatsApp, and the team has no live view of which retailer is engaging with what. If two or more of those sound familiar, it is worth evaluating a switch.
03
A wholesaler’s catalogue is not a brochure — it is a price list with rules attached. Different buyers pay different prices, most products carry a minimum quantity, and the same retailer reorders the same forty SKUs every month. Catafy treats the catalogue as a B2B ordering surface rather than a gallery.
When staying with QuickSell is fine
If every buyer pays the same price, you never enforce a minimum quantity, and you personally handle every order, a simple catalogue link still does the job. Switch when the rules start living in your head instead of in the tool.
Typical wholesale use cases on Catafy: garment wholesalers sharing set-wise pricing with retailers, jewellery wholesalers showing gram-based pricing behind OTP, toy distributors running MOQ-gated bulk orders, gifting suppliers giving corporate buyers a private self-selection catalogue, and FMCG stockists giving each route’s retailers their own rate card.
04
Manufacturers usually sell through a layer — distributors, dealers or agents — and the catalogue has to serve that layer without leaking. New designs should be visible to trusted dealers before they reach the open market, each distributor should see only their negotiated rates, and the head office wants to know which dealer is actually working the new range.
Catafy supports this with private catalogues per buyer group, catalogue access approval, screenshot protection for sensitive designs and pricing, and live visitor tracking that shows which dealer opened which product and for how long. Product data lives once — variants, sets, images and videos — and you decide which slice each channel sees.
If you already sell only through a marketplace or a single large buyer and your catalogue is public anyway, the private-showcasing features matter less. The switch pays off when you have more than a handful of trade buyers and the current approach is “one catalogue for everyone, and prices on request”.
05
Distributors carry several brands, serve hundreds of retailers, and depend on field teams. Their catalogue needs are less about design and more about structure: multiple catalogues, shareable collections for a specific route or season, team seats so reps can share and take orders, and a live view of which retailers are engaging.
On Catafy a distributor can keep one product master and publish separate catalogues per brand or per retailer segment, share curated collections as focused links, give each sales rep a login under a plan-based team seat, and watch orders and visitor activity from a single dashboard. Order status updates go out automatically on WhatsApp from the distributor’s own business number.
The decision usually comes down to team size and retailer count. One rep and thirty retailers can survive on a simple catalogue link. Five reps and three hundred retailers need role-based access, per-segment pricing and automated confirmations — otherwise the WhatsApp inbox becomes the bottleneck again.
06
Catafy is a digital catalogue and B2B ordering platform built in India for wholesalers, manufacturers and distributors. Businesses upload products once — with photos, videos, variants and set sizes — and share a catalogue link or a branded app. Buyers verify by OTP, see the prices assigned to them, and place bulk orders that land in the seller’s dashboard with automatic WhatsApp confirmations.
It is designed to be operated by the business owner or a sales team, not a developer. Bulk Excel import, a theme builder for your own colours and layout, a landing page builder, self-serve custom domains with free SSL and plan-based team seats mean the setup happens in an afternoon. The same inventory powers the online catalogue, the WhatsApp store, invoicing and — on the Scale plan — POS counter billing. Images are served through an optimised CDN so catalogues open fast on mobile data, which is where most trade buyers browse.
07
An honest comparison has to include the case for not switching. QuickSell is a well-known catalogue app with a large install base, and for a solo seller who wants to replace PDF forwards with a clean link, it is a reasonable tool. If your catalogue is small, your buyers all pay the same price, and you are happy typing order confirmations yourself, the cost of migrating may not be worth it this year.
Switching has a real cost: exporting products, re-checking prices, re-sharing links with buyers and retraining the team. That cost is only justified if the new tool removes a recurring problem — manual price lists, uncontrolled catalogue access, no buyer intelligence, or hours spent confirming orders on WhatsApp. If none of those apply, stay, and revisit when they do.
Feature sets change. Before deciding, check QuickSell’s current plans and feature list on their own website, and run the same test order on both platforms with a real buyer from your list.
08
09
When comparing any catalogue app for wholesale use, the questions are the same: who can see the catalogue, which price do they see, what stops a bad order, and what do you learn after sharing the link. Use this checklist against QuickSell or any other tool you are evaluating — tick only what you have verified on a live account.
| Feature | Catafy | What to verify in QuickSell or others |
|---|---|---|
| OTP-gated catalogue access | ✓ Phone OTP with seller approval | Can you approve or block individual buyers? |
| Buyer-specific price lists | ✓ Per buyer or buyer group | Is it per buyer, or only a public/private toggle? |
| MOQ per product | ✓ Product-level and order-level minimums | Is MOQ enforced at checkout or just shown as text? |
| Minimum order value | ✓ | Can small orders be blocked automatically? |
| Variants and set ordering | ✓ Size, colour, set quantities | Can a buyer order a full size set in one line? |
| Live visitor tracking | ✓ Real-time, per buyer and product | Do you see who viewed what, or only view counts? |
| Screenshot protection | ✓ | Can designs and prices be shielded? |
| WhatsApp order updates from your own number | ✓ via Whaaty | Are messages sent from your number or the app’s? |
| Multi-channel notifications | ✓ WhatsApp, SMS, email, push — centrally configured | Is it WhatsApp only, or can buyers and staff be reached on SMS, email and app push too? |
| Team seats | ✓ 1 / 5 / unlimited by plan | How much does each extra user cost? |
| Branded native app | ✓ Android and iOS | Is it your brand on the store, or a shared app? |
| Custom domain with SSL | ✓ Self-serve, free SSL | Is domain mapping on your plan? |
| Bulk Excel import with images | ✓ | Do images and attributes import, or only names and prices? |
| Catalogue modes | ✓ Public, private and semi-private | Is there anything between fully open and fully locked? |
| Theme builder | ✓ Own colours, layout and sections | Can you change more than a logo and accent colour? |
| Landing page builder | ✓ Template-based, editable sections | Can you build a campaign page without a developer? |
| Online payments | ✓ Razorpay, PayU, PhonePe, PayPal, Ziina + payment-proof upload | Is there a per-transaction fee? Are Indian gateways supported? |
| Shipping integration | ✓ Shiprocket | Can orders flow to a courier without re-typing? |
| POS and invoicing | ✓ Scale plan | Does counter billing share stock with the catalogue? |
| GST on checkout and estimates | ✓ Configurable, on PDFs | Are GST numbers stored on the order? |
| Onboarding and support | ✓ Free onboarding call, dedicated support on higher plans | Will a person help you migrate, or only a chatbot? |
10
A catalogue app only works if buyers use it without being taught. Retailers will not install a new app or remember a password for one supplier. The path has to be: tap the link on WhatsApp, enter a phone number, receive an OTP, and start browsing — in under thirty seconds, on a mid-range Android phone, on a patchy connection.
That is the Catafy buyer journey. The link opens in the browser with no download. If the catalogue is private, the buyer verifies with an OTP and sees the price list you assigned to them. They add quantities across variants, see MOQ warnings inline, and confirm the order — which arrives in your dashboard and triggers an automatic confirmation on WhatsApp from your business number — with SMS, email or app push as backup channels if you enable them. Sellers who want a home-screen presence can offer the branded app on top, but it is never required.
Test this yourself before committing to any platform: send the link to two real buyers, one tech-comfortable and one not, and watch how far they get without calling you.
11
Migration is a data and workflow exercise, not a technical one. The products, prices and buyer list already exist — the work is getting them into a structure that supports per-buyer pricing and MOQ, then moving buyers to the new link without losing orders in the gap.
Catafy’s bulk Excel import accepts product names, SKUs, categories, variants, custom attributes and embedded images in one file, so an exported product sheet can usually be imported after a column clean-up. The onboarding call included with every plan covers this step with your team.
Get products, SKUs, prices and categories out of your current tool as Excel or CSV. Collect product images in a folder named by SKU.
Write down the buyer groups you actually use — retailer, distributor, export — and the rate for each. This is the step most sellers skip and regret.
Map the columns, import with images, and check a sample of twenty products for variants and pricing.
Turn on OTP access, assign price lists to buyer groups, and set MOQ and minimum order value where needed.
Link your WhatsApp Business number via Whaaty, choose which order events also go out on SMS, email and push, connect Razorpay, PayU or PhonePe if you collect online, and link Shiprocket if you ship.
Announce the new catalogue on WhatsApp with a short note on OTP login, keep the old link live for two weeks, then retire it.
12
Catafy pricing is flat and public. Every plan includes unlimited orders, online payments with zero transaction fees, and a 7-day free trial with no card required. Prices below are per month on annual billing, exclusive of 18% GST.
| Plan | Price | Includes |
|---|---|---|
| Starter | ₹499 / month | 10 catalogues, 500 products, unlimited orders, 1 team member, single login type, private cataloguing, basic analytics |
| Growth | ₹1,199 / month | 20 catalogues, 1,200 products, unlimited orders, 5 team members, mobile / email / WhatsApp OTP login, product variations, advanced analytics |
| Scale | ₹2,199 / month | Unlimited catalogues, products and team members, invoicing + POS, advanced analytics, dedicated support |
Mobile, email and WhatsApp OTP login options for buyers are included on Growth and Scale; Starter uses a single login type. When comparing with QuickSell or any other tool, compare the effective monthly cost for your real usage — the product count you will hit in a year, the number of team members who need access, whether private catalogues or OTP login are gated to a higher tier, and whether a percentage is charged on online payments. Check their current pricing page directly; plans change and we would rather you compare live numbers than a figure we quoted months ago.
Full plan details, yearly totals and the feature matrix are on the Catafy pricing page.
13
Answer these eight questions honestly before you pick a platform. The pattern of answers usually makes the decision for you.
If you answered yes to three or more, a B2B-focused platform like Catafy will pay for itself in saved hours and fewer wrong orders. If you answered no to almost all of them, a lighter catalogue tool is the sensible choice for now.
14
Sign up with your phone number — no card. You get the full feature set during the trial.
Bulk-upload via Excel, then create buyer groups and assign rates and MOQ.
Enable OTP access, share the link on WhatsApp, and approve buyers as they verify.
Connect your WhatsApp Business number so buyers get confirmations and dispatch updates without you typing them.
Watch live visitor activity, follow up on abandoned carts, add team seats and launch the branded app when you are ready.
| Feature | Catafy | QuickSell |
|---|---|---|
| Digital product catalogue | ✓ | ✓ |
| WhatsApp sharing | ✓ | ✓ |
| Public, private and semi-private catalogue modes | ✓ | ✗ |
| OTP-gated catalogue access with buyer approval | ✓ | ✗ |
| Buyer-specific price lists | ✓ | ✗ |
| MOQ and minimum order value at checkout | ✓ | ✗ |
| Live buyer analytics (who viewed what) | ✓ | ✗ |
| WhatsApp order automation from your own number | ✓ | ✗ |
| Centralised notifications: WhatsApp, SMS, email and push | ✓ | ✗ |
| Branded Android, iOS and web app | ✓ | ✗ |
| Theme builder and landing page builder | ✓ | ✗ |
| POS, invoicing and Shiprocket shipping | ✓ | ✗ |
| Zero transaction fees on online payments | ✓ | Check plan |
| 7-day free trial, no card | ✓ | Check plan |
Catafy is the right QuickSell alternative when buyer-level pricing, access control and automated order updates matter more than the simplest possible catalogue link. Stay with a lighter tool if you sell one price to everyone and handle every order yourself — and come back when that stops being true.
Yes, especially for wholesalers, manufacturers and distributors. Catafy keeps the shareable catalogue link buyers already understand and adds OTP-gated access, buyer-specific price lists, MOQ rules, live visitor tracking, WhatsApp order automation and a branded app.
The common reasons are needing different prices for different buyers, wanting to lock the catalogue behind OTP so it cannot be forwarded freely, automating order confirmations on WhatsApp, and getting real buyer-level analytics instead of view counts.
Yes. Export your products to Excel or CSV, then use Catafy’s bulk import, which supports SKUs, categories, variants, custom attributes and embedded images. The onboarding call included with every plan walks your team through it.
Every plan comes with a 7-day free trial with the full feature set. No credit card is required to start.
Razorpay, PayU, PhonePe, PayPal and Ziina are supported, plus an upload-payment-proof option for buyers who pay by bank transfer or UPI outside a gateway. Catafy charges zero transaction fees; your gateway’s own charges still apply.
Yes. The catalogue opens in the browser from a WhatsApp link, and buyers verify with a phone OTP. The branded Android and iOS app is optional for sellers who want a home-screen presence.
Yes. You can run OTP-gated wholesale catalogues with private pricing and MOQ alongside a public B2C storefront with payments and shipping, from the same product inventory.
You connect your own WhatsApp Business number through the Whaaty messaging provider, and Catafy’s centralised notification system sends order placed, dispatched, delivered, OTP and catalogue-access messages under your brand, not Catafy’s. The same events can also be sent by SMS, email and app push notification, so buyers and your team are reached even if they miss a WhatsApp message.
Then stay. A switch only makes sense when the current tool creates recurring work — manual price lists, uncontrolled access, hand-typed confirmations or no buyer insight. Revisit when two or more of those become a weekly problem.
Start a 7-day free trial, import your products, and share an OTP-locked catalogue with your buyers this week. No card, no developer, no transaction fees.
Start 7-Day Free TrialOur experts will guide you on how to use Catafy for your specific business — completely free, no strings attached.
15-minute call
WhatsApp, phone or Google Meet — your pick.
Hindi or English
Talk to a real Catafy team member, not a bot.
Set up together
We build your first catalogue with you on the call.
No pressure
Free, no card, and you keep the catalogue either way.