Keep the consumer storefront. Add what a storefront builder cannot: OTP-locked buyer pricing, MOQ rules, live visitor tracking and WhatsApp order automation from your own number — with zero transaction fees.
No card required. Zero transaction fees on every plan. Built in India for Indian sellers.
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Catafy is the Dukaan alternative for businesses whose buyers include retailers, dealers or distributors: private price lists, MOQ and approval on trade catalogues, a public B2C store from the same inventory, live analytics, and notifications on WhatsApp, SMS, email and push.
Comparison
Dukaan is a storefront builder for consumer retail — fast to launch, but built around one price per product, open access and aggregate traffic. Teams outgrow it when trade buyers, minimums or transaction fees become the daily problem.
A consumer storefront cannot serve retailers and distributors at their own rates, so wholesale ends up managed by hand next to the store.
Without an OTP wall and seller approval, trade rates and new designs are visible to whoever the link is forwarded to.
A percentage on every order, plus add-ons for domain, app and messaging, makes the “cheap” store expensive once sales grow.
Visit counts do not tell you which account looked at which product and dropped off before ordering.
OTP-gated wholesale catalogues and a public B2C store share products, stock and images.
Retailer, distributor and export rates on one product master — each buyer sees only their own rate card.
Minimums per product and per order are enforced when the buyer orders.
See which account is on which product right now, plus sessions, drop-offs and abandoned-cart value.
WhatsApp via Whaaty from your own number, plus SMS, email and push — configured in one place.
Theme builder, landing page builder, custom domain with SSL, white-label Android / iOS / web app, no transaction fees.
01
The right Dukaan alternative depends on why you are leaving. If the problem is that your buyers are businesses and a consumer storefront cannot handle trade pricing, minimums or approval, Catafy is built for exactly that. If the problem is transaction fees or branding on a consumer shop, Catafy solves that too, but so may other storefront builders. If Dukaan is working and you simply want more themes, staying is a valid answer.
| Option | Best for | Consider it if |
|---|---|---|
| Catafy | B2B catalogues + B2C store from one inventory | Any of your buyers are businesses, or you want 0% transaction fees and your own brand |
| Dukaan | Quick consumer storefronts | You sell only to the public and the current fees and features suit you |
| Shopify | Full e-commerce brands | You need a large app ecosystem and have budget for USD plans |
| QuickSell | Simple catalogue sharing | You want a link, not a shop, and one price for everyone |
02
Storefront builders are excellent at the first job — a shop online in an afternoon. Sellers start looking elsewhere when the second job appears: a retailer asks for trade pricing, a distributor wants to order in sets with a minimum, a dealer needs to see a new range before it goes public, and the owner wants to know which account is browsing rather than how many visits the shop had.
The other trigger is cost structure. A low monthly price with a percentage on every order looks cheap at launch and expensive at volume. Add a custom domain, a branded app and WhatsApp updates from your own number, and the “simple” store is neither simple nor cheap.
What we hear most from businesses moving to Catafy: “we are running trade orders in a spreadsheet next to the store”, “we cannot show different prices to different buyers”, “we type every confirmation by hand”, and “fees are eating the margin”. If two of those sound familiar, evaluate a switch.
03
A wholesaler needs a rate per buyer, a minimum per SKU and a door that unverified people cannot walk through. Catafy provides price lists per buyer group behind OTP with seller approval, MOQ and minimum order amount enforced at checkout, set and variant ordering, and screenshot protection for rates and designs. Repeat orders reuse the buyer’s history.
When a storefront is still enough
If every buyer pays the same price, you never enforce a minimum, and nobody follows up based on who viewed what, a consumer storefront is fine. Switch when trade rules start living in your head or in a spreadsheet next to the store.
Typical wholesale use cases on Catafy: garment wholesalers with set-wise retailer pricing, jewellery wholesalers with gram-based pricing behind OTP, toy distributors running MOQ-gated bulk orders, gifting suppliers giving corporate buyers a private self-selection catalogue, and FMCG stockists with a rate card per route.
04
Manufacturers sell through a dealer layer and need to control the release of new designs. On Catafy a new collection is shared as a private catalogue to approved dealers at dealer rates, catalogue-access approvals go out automatically on WhatsApp, and live tracking shows which dealer engaged. If the brand also sells direct to consumers, the public storefront runs from the same product master so retail and trade never fall out of sync.
05
Distributors need several catalogues from one inventory, collections per route or season, team seats for reps, and automated confirmations. Catafy provides plan-based team seats, per-segment catalogues, shareable collections, live visitor tracking across the team, and WhatsApp, SMS, email and push notifications configured in one place. A single consumer storefront cannot represent a retailer network.
06
Catafy is a digital catalogue and ordering platform built in India for wholesalers, manufacturers and distributors — with a consumer storefront included. Products are uploaded once with photos, videos, variants and sets. Trade buyers verify by OTP and see their own rate card; consumers use the public store. Orders land in one dashboard and trigger automatic confirmations from your own WhatsApp number.
07
If you sell only to consumers, one unit at a time, at one price, and you are happy with the fees and branding, a storefront builder is the simpler product. Migration has a real cost — exporting products, re-checking prices, moving the domain, retraining the team — and it is only worth paying if the new platform removes a recurring problem.
Check Dukaan’s current plans and fees on their own site before deciding, and run a real test order on both platforms with one of your actual buyers.
08
Use this against Dukaan or any storefront builder you are evaluating. Tick only what you have verified on a live account.
| Feature | Catafy | What to verify in Dukaan or others |
|---|---|---|
| B2B wholesale order flow | ✓ | Is there a trade mode at all? |
| Catalogue modes | Public, private, semi-private | Can a catalogue be locked to approved buyers? |
| Buyer-specific price lists | ✓ per buyer or group | One price per product, or per-customer pricing? |
| MOQ and minimum order amount | ✓ enforced at checkout | Enforced, or unavailable? |
| Live visitor tracking | ✓ per buyer, per product | Who viewed what, or aggregate traffic? |
| B2C storefront | ✓ same inventory | ✓ — compare themes and checkout |
| Transaction fees | 0% from Catafy | Any percentage per plan? |
| Payments | Razorpay, PayU, PhonePe, PayPal, Ziina + proof upload | Which gateways, on which plan? |
| Shipping | ✓ Shiprocket | Which couriers, any per-order fee? |
| WhatsApp automation from your own number | ✓ via Whaaty | Your number or a shared one? |
| Notifications: SMS, email, push | ✓ centrally configured | Which channels for order updates? |
| Theme builder / landing page builder | ✓ | How much can be customised? |
| Custom domain with SSL | ✓ self-serve | Included, or a higher tier? |
| Android, iOS and web app | ✓ white-label | Your brand, or the platform’s app? |
| POS and invoicing | ✓ Scale plan | Counter billing on the same stock? |
| Screenshot protection | ✓ | Available? |
| Bulk Excel import with images | ✓ | Images and attributes, or names and prices only? |
| Team seats | 1 / 5 / unlimited | Cost per extra user? |
| Onboarding and support | ✓ Free onboarding call, dedicated support on higher plans | Will a person help you migrate? |
09
A trade buyer taps the link on WhatsApp, verifies by OTP, sees their assigned rate card, orders sets and quantities with MOQ warnings inline, and receives an automatic confirmation from your business number. A consumer opens the public store, adds to cart, pays and gets shipping updates. Both run in the browser with no download; the branded app is optional.
Send both links to two real buyers before deciding and watch how far they get without calling you.
10
Migration adds the wholesale layer without giving up consumer sales. Catafy’s bulk Excel import handles names, SKUs, categories, variants, custom attributes and embedded images; the onboarding call included on every plan covers the mapping and the retail / trade pricing split.
Download products, prices, categories and stock as Excel or CSV and collect images by SKU.
Decide which buyers are consumers and which are trade, and write the rate card and MOQ for each trade group.
Map columns, import with images and attributes, and check variants and prices on a sample of products.
Create the public B2C store and one or more OTP-gated wholesale catalogues from the same inventory.
Link Razorpay, PayU or PhonePe, connect Shiprocket, and connect your WhatsApp Business number via Whaaty for automatic order updates.
Announce on WhatsApp, map your custom domain to Catafy, and retire the old store after two weeks.
11
Catafy pricing is flat and public. Every plan includes unlimited orders, online payments with zero transaction fees from Catafy, and a 7-day free trial with no card required. Prices below are per month on annual billing, exclusive of 18% GST. Mobile, email and WhatsApp OTP login options for buyers are included on Growth and Scale; Starter uses a single login type.
| Plan | Price | Includes |
|---|---|---|
| Starter | ₹499 / month | 10 catalogues, 500 products, unlimited orders, 1 team member, single login type, private cataloguing, basic analytics, free onboarding call |
| Growth | ₹1,199 / month | 20 catalogues, 1,200 products, unlimited orders, 5 team members, mobile / email / WhatsApp OTP login, product variations, advanced analytics, dedicated support |
| Scale | ₹2,199 / month | Unlimited catalogues, products and team members, invoicing + POS, advanced analytics, dedicated support |
Compare on effective annual cost including any transaction percentage at your real order volume, plus add-ons for domain, app or extra users. Check Dukaan’s current pricing page directly — plans change.
Full plan details and the feature matrix are on the Catafy pricing page.
12
Three or more yes answers: a B2B platform like Catafy will pay for itself. Almost all no: a storefront builder is enough for now.
13
Sign up with your phone number — no card. Full feature set during the trial.
Bulk-upload via Excel, then create buyer groups with rates and MOQ.
A public B2C store and OTP-gated wholesale catalogues from the same inventory.
Connect your WhatsApp Business number and choose SMS, email and push events.
Watch live visitor activity, recover abandoned carts, add team seats and launch the branded app.
| Feature | Catafy | Dukaan |
|---|---|---|
| B2B order booking | ✓ | ✗ |
| Public / private / semi-private catalogue modes | ✓ | ✗ |
| Private price lists per buyer | ✓ | ✗ |
| MOQ and MOA enforcement | ✓ | ✗ |
| Live buyer analytics | ✓ | ✗ |
| B2C storefront support | ✓ | ✓ |
| No transaction fees | ✓ | Limited |
| WhatsApp automation from your own number (Whaaty) | ✓ | ✗ |
| SMS, email and push notifications | ✓ | Limited |
| Theme builder and landing page builder | ✓ | Limited |
| Branded Android, iOS and web app | ✓ | ✗ |
| POS, invoicing and Shiprocket shipping | ✓ | Check plan |
| 7-day free trial, no card | ✓ | Check plan |
Catafy is the right Dukaan alternative when trade pricing, minimums, approval and automated updates matter — and it still runs your consumer shop from the same inventory with no transaction fees. Stay with a storefront builder if you sell only to consumers and the fees suit you.
Yes, especially if any of your buyers are businesses. Catafy adds OTP-gated trade catalogues, price lists per buyer, MOQ, live analytics and WhatsApp automation, and keeps a B2C storefront running from the same inventory with zero transaction fees.
Most commonly because wholesale orders were being managed in a spreadsheet next to the store, prices could not differ by buyer, confirmations were typed by hand, or transaction fees were eating margin.
Yes. Catafy includes a public B2C storefront with payments and Shiprocket shipping, sharing stock with your trade catalogues.
Yes. Export to Excel or CSV and use Catafy’s bulk import with images and attributes. Onboarding help is included on every plan.
Every plan includes a 7-day free trial with the full feature set. No card required.
No. Zero transaction fees on every plan. Razorpay, PayU, PhonePe, PayPal and Ziina are supported, plus an upload-payment-proof option for bank transfers.
Yes. Self-serve custom domain mapping with free SSL, a theme builder, a landing page builder, and a white-label Android, iOS and web app.
Connect your WhatsApp Business number via the Whaaty API; order and OTP messages go out under your brand. The same events can also trigger SMS, email and push from one settings screen.
Then stay. Switch only when trade pricing, access control, manual confirmations or fees become a weekly problem.
Start a 7-day free trial, import your products, and publish an OTP-locked trade catalogue alongside your public store this week. No card, no developer, no transaction fees.
Start 7-Day Free TrialOur experts will guide you on how to use Catafy for your specific business — completely free, no strings attached.
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